PSG
PSG Equity is a growth equity firm affiliated with Providence Equity Partners. Specialising in investments in the software, technology-enabled services, and healthcare IT sectors, they focus on partnering with growth-stage companies to accelerate their expansion and success.
COUNTRY
UK
SECTOR
Growth Equity
deep understanding of the target company
MAIN
OUTCOME
The problem
PSG was in competition with several investors to partner with the market leader in the Nordics with hospitality and travel technology for a strategic investment of €100M. They aimed to demonstrate to both their target and their investment committee that they had the best understanding of their business and technology. They needed assistance for the functional assessment of the solution, within a very aggressive timeframe.
Our Partner specializing in software development had deep domain expertise and led a study aimed at synthesizing a maximum of relevant information from both internal and external sources. The Briteflo team was mobilized to align the study with the investment thesis and deliver the report on time.
Our solution
Results
A precise and comprehensive report on the functionalities of the target's software solutions, focusing on alignment with the investment thesis assumptions and competitive positioning, while highlighting three key recommendations to mitigate risks
PSG proceeded with its investment confidently.
The target's CEO stated that PSG was the investor that best understood their business.
“Briteflo has helped us to better understand our investment by providing a comprehensive report on the functionalities of our target's software solutions in very short timeframe”
Coral Uguina Marquez
Vice President
PSG Equity