MML Capital
MML Capital Partners is a private equity firm that specializes in providing capital and support to growing businesses. They typically focus on investing in medium-sized enterprises across various sectors and regions. MML Capital Partners often takes a flexible approach to investment, tailoring their strategies to the unique needs and opportunities of each business they work with.
COUNTRY : Belgium
SECTOR : Healthcare
improved negotiation position
identified critical resources
MAIN OUTCOME :
The problem
An investment opportunity arose for one of the firms in the portfolio, enabling them to accelerate their growth and multiply value creation. MML brought together a group of investors for this project. However, some of them were undecided following the introduction of Generative AI. This firm operates in a sector traditionally quite distant from technology. Nevertheless, some perceived this AI as a disruptive factor.
A commercial due diligence had already been conducted by a generalist strategic consultant and was unsatisfactory in shedding light on this specific point, hindering the project's progress.
Our solution
We conducted a targeted due diligence on AI, aiming to provide clear and confident explanations of the true challenges posed by Generative AI for both this sector in general and this firm in particular. Additionally, we critically evaluated the management team's strategy to seize the opportunities presented by Generative AI for the firm.
Results
Our study revealed that Generative AI actually presented a significant opportunity for growth and differentiation for this firm. We produced a report including an actionable executive summary for the investment committee.
We also provided a list of recommendations to accelerate the solution's market entry, enabling the firm to position itself as a first mover.